$60 Billion Dollars
According to many analysts, there’s a $60 Billion dollar gap between what brands should be spending on interactive media and what they are actually spending.
The current solution to this problem is technology however it’s become clear that most brands aren’t interested in buying just technology.
Brands want to buy media, and media is a mix. Specifically brands want to buy:
- the right audience
- the right creative
- the right environment.
Trust Metrics Is the Bridge Between Brands and Technology
We like to think of Trust Metrics as a much-needed bridge across that gap between brands and technology.
We are the only company that identifies the media that can help build brand identities in a way that’s meaningful to those brands and at the same time applicable to the technologists. (Some call this 21st century context.) That’s why our clients and partners live in both worlds. About half are technology companies: networks, trading desks, dsp’s, ssp’s, exchanges, etc… The other half of our clients and partners are brands and their agencies.
The founders of Trust Metrics understand deeply and actually value the symbiotic relationship that exists between brand advertisers and their media partners. From the very beginning, Trust Metrics was created to make it easier and more effective for brands to advertise online and we have developed a sophisticated rating system to help serve this relationship. That’s why our team is made of both experienced creative and sell-side media executives and the technologists required to effectively participate in digital media.
Our products are customizable for the needs of any brand and exceed the functionality, scale, and accuracy requirements of any technology driven media buying platform. Contact us for a demonstration or just to ask a few questions.