Trust Metrics ratings enable advertisers to identify the best places for their ads to engage their target audience while enabling publishers, networks, and platforms to get fair value for creating high quality content. We do this at scale, in real time, and in the planning phase: before marketers actually buy an ad.
Trust Metrics has developed more than 20 different ratings that identify what matters to advertisers at the domain, subdomain, section and page level. Our ratings include customized ratings that identify high quality, English language sites in the United Kingdom and Europe to our Standard Quality Rating that considers the overall quality and value of a site or page in a single rating to ratings that identify site intent and safety issues.
We analyze and report out on 400+ contextual categories and the Interactive Advertising Bureau Quality Assurance Guidelines safety guidelines. It’s embedded into our analysis. Delivering contextually relevant and “brand safe” inventory is absolutely necessary, but we also know: it doesn’t go far enough for brand advertisers who want to be certain their ads are ending up in environments that elevate their brands.
The most comprehensive quality score in existance.
Avoiding the “junk” of the long-tail.
Taking it to the next level for serious advertisers.
Apples to apples – filtering through the diversity of the internet.
Automating beyond your wildest dreams.
Check out our Tumblr page of funny and frightening ad disasters.
2011 Ad Inventory Takeaways (on MediaPost)
AdMonsters Presents – A Step Up From Verification: Q&A With Andrew Lerner
It’s About the Service, Not Just the Technology
Why RTB is not failing media buyers: A Response on iMediaConnection