Ad Tech from an Insider: Quality and Safety

Posted by on May 31, 2012

The Internet is a digital recreation of real life. For that reason, it can be a scary place, and yes, bad things have happened on good sites. No matter how much we believe in site-level intelligence, we understand the comfort that comes with page-level blocking technology. That is why we also took a look at page-level safety data and its relationship with...

Read More

Ad Tech from an Insider: Quality and Context

Posted by on May 30, 2012

We have established that the quality of online environments should be judged the same way as it is associated with the ads within it: as a site. But how important are site ratings when a brand is interested in contextually targeting specific content within a page? Contextual targeting is common and very successful practice in many forms of advertising....

Read More

Ad Tech from an Insider: Page v Site Level Quality

Posted by on May 29, 2012

In our last blog entry we discussed the fact that brand association is tied to publishers on a site level – that worrying about page level safety, while possible and more granular, is not actually better than focusing on finding the right top level domains. Today, we want to go into more detail on the importance of site- versus page-level...

Read More

Ad Tech from an Insider: Brand-Publisher Association

Posted by on May 23, 2012

New York’s tech industry has rightfully been receiving praise from Mayor Bloomberg and others the past couple weeks for becoming second only to Silicon Valley for technological innovation. But when it comes to ad tech, how well are we really doing? Over the next couple weeks we want to cover some common misconceptions and misled practices in ad tech...

Read More

Q&A with Andy Lerner on Brand Opportunities

Posted by on May 7, 2012

A Q&A with our CEO, Andy Lerner, was featured on AdExchanger today. John Ebbert asked Andy a few questions regarding our competition, philosophies, viewable impressions and where we see our industry and technology heading, among other things. Here’s a few highlights: On our competition So we compete with [DoubleVerify, AdSafe and AdXpose] for...

Read More

Proven Quality Proving the Quality of Our Quality Ratings

Posted by on Apr 27, 2012

Undertone posted a very informative blog entry on their website this week sharing some of the details and results of our recent work with them. The entry explains our shared view on website quality and how it led to our partnership. Even more interesting is the comparison of Undertone’s inventory to our 2011 year-end benchmark. What isn’t...

Read More