67% reduction in cost per acquisition
100% increase in click-through rate
80%+ reduction in the cost of vetting sites and pages
70% reduction in effective CPM
Trust Metrics Study of Ad Inventory
While reviewing our first year of website ratings we surveyed hundreds of thousands of websites and found that the amount of non-English sites outpaces the number of sites labeled as “unsafe” – containing either pornography, or violence, or profanity – as well as other discouraging news. Learn more
[x+1] Partners with Trust Metrics to Ensure Brand Safety, Quality of Online Ad Inventory
Trust Metrics will rank inventory and deliver quality ad environments for [x+1]‘s major brand clients through proactive publishing quality ratings, brand safety scores, ad clutter measurement and contextualization.
Learn more
We put our ratings up head-to-head with some of the big names in the industry to show how our models offer a more in-depth look at online media environments. Did we poke holes in popular logic? Learn more
For brand marketers, effective media planning has always been a 3-step process: identify the target customer, deliver the right message, in the right place. Ad technology has been incredibly effective at identifying the right audience and delivering the right message online however little has been done to identify the right place. Trust Metrics has created a rating system: a simple way to determine whether a digital advertising environment is the right place, a bad place or somewhere in the middle.
We report out on all 400+ of the IAB defined contextual categories as well as multiple safety designations. While we understand that these are essential components to the media planning process, they make up only a fraction of the data that define a quality website. Trust Metrics evaluates everything that goes into a web site as opposed to two narrow factors. Learn more
Every advertising category is different: think automotive vs. pharmaceutical. Every brand is different: think Dove vs. Axe. Every market has concerns and constraints: think UK vs. US. What is premium for one brand, may be less than premium for another. So, we develop custom models, to make sure a brand can be within an environment that mimics its specific judgment of “the right place” and exactly where it wants to be online. Learn more
In test after test, our ratings prove to be more accurate than people and we are especially good at minimizing the amount of false positives in our ratings. We are able to accomplish this through our unique statistical validation process, the massive amount of data that we carefully collect and our painstakingly detailed editorial and quality assurance methodology.
Trust Metrics enables brands to finally have the clarity they need before they buy digital display advertising. The web is a complicated place with millions of sites and billions of pages. It is growing and shape-shifting every day. While there are incredible media efficiencies to be gained by this scale, brand advertisers need to know what they are buying – before they buy it. And there are hundreds of publishing issues that matter. The combination of this massive scale and the long list of potential problems make it next to impossible to vet. Trust Metrics allows brands to take advantage of this scale with all that matters to them taken into consideration. Learn more
2011 Tail-end Takeaways Part 1: Non-English
Habla Espanol? Trust Metrics Study of Ad Inventory Websites Shows Non-English Sites Now Surpass Sites with Pornography, or Violence, or Profanity
Are Non-English Sites an Exchange Problem? (on DigiDay)
2011 Ad Inventory Takeaways (on MediaPost)